This Privacy Policy explains how Route GT Ltd collects, uses, stores and shares personal information when you use our website, contact us, make an enquiry, book a tour or otherwise interact with Route GT.
This policy explains what personal information Route GT collects, why we use it, who we may share it with, how long we retain it and the rights available to you.
This Privacy Policy applies between you, the user of the Route GT website, and Route GT Ltd, the owner and provider of the website. Route GT takes the privacy of your information seriously. This policy explains how we collect, use, store and share personal information when you use our website, contact us, make an enquiry, book a tour or otherwise interact with Route GT.
This Privacy Policy should be read alongside our Terms & Conditions.
For the purposes of applicable Data Protection Laws, Route GT Ltd is the data controller for personal information processed in connection with the Route GT website and our services. This means Route GT determines why and how personal information is processed.
This policy applies to the actions of Route GT and users in connection with the Route GT website and our services. It does not apply to third-party websites that may be linked from our website.
Depending on how you interact with Route GT, we may collect information including your name, contact details, date of birth where required, vehicle information, booking details, enquiry information, feedback and information submitted through forms or communications.
Where you make a payment, payment information is handled through our payment provider. Route GT does not store full payment-card details where transactions are processed by Stripe or another external payment processor.
We may collect technical information including IP address, browser type, device information, website usage patterns, cookies and similar technologies used to understand website performance and user interaction.
We collect information directly from you when you contact us, submit an enquiry or form, subscribe to our mailing list, register for or book a tour, make a payment, provide participant information or provide feedback.
We may receive relevant information from third-party service providers, suppliers or publicly available sources where appropriate and lawful.
Technical and usage information may be collected automatically when you interact with the website, including IP address, device information, browser information, pages visited and interactions with website content.
We may use your data for booking administration, tour management, supplier coordination, payment processing, customer service, internal record-keeping, website improvement, security, legal compliance and communications relevant to services you have requested.
Where permitted, Route GT may use your contact details to send tour releases, Route GT Journal updates, route stories and other marketing communications. You can unsubscribe from marketing at any time using the unsubscribe link in our emails or by contacting Route GT.
Processing may be necessary to enter into or perform a contract with you, including administering a tour booking and providing services you have requested.
We may rely on legitimate interests for purposes such as improving the website, maintaining security, supporting customer service, managing our business and promoting Route GT where those interests do not override your rights and freedoms.
We may rely on consent where you choose to subscribe to marketing or where consent is otherwise the appropriate lawful basis. You can withdraw consent at any time.
We may process or retain personal data where necessary to comply with tax, accounting, insurance, legal or regulatory obligations.
Relevant information may be shared with hotels, restaurants, ferry operators, venues, transport providers and other suppliers involved in delivering a Route GT tour.
We may use service providers to support payment processing, website hosting, analytics, email delivery, communications, booking administration, document storage and other operational services.
Information may be shared with insurers, brokers, accountants, legal advisers or regulators where reasonably necessary or required by law, regulation, court order or legal process.
Route GT uses appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected and for relevant legal, accounting, insurance, operational and customer-service requirements.
Route GT uses cookies and similar technologies to support website functionality, understand website usage and improve the user experience.
You can manage your cookie preferences through the Route GT cookie controls and through your browser settings. Disabling some cookies may affect website functionality.
Route GT uses Stripe to process online payments securely. Payment transactions are handled through Stripe’s systems and Route GT does not store full payment-card details.
The Route GT website may contain links to third-party websites. Route GT is not responsible for the privacy practices, security or content of external websites. You should review their privacy policies before providing personal information.
When you make an enquiry or book a Route GT tour, we may send communications necessary to administer your enquiry or booking, including confirmations, payment information, itinerary updates, safety notices and logistical information.
You may be invited to join a shared WhatsApp or similar messaging group for your tour. If you choose to join, your mobile number and profile information may be visible to other members of the group. You are not required to join a shared messaging group in order to receive essential booking information.
Marketing communications are separate from essential booking messages. You can unsubscribe at any time without affecting essential communications relating to an active booking.
For some tours, Route GT may ask you to provide information relating to dietary requirements, allergies, accessibility needs, emergency contacts or other matters relevant to your participation. Health and medical information can be sensitive personal data and will only be requested where reasonably relevant.
Where necessary, relevant dietary, allergy or accessibility information may be shared with hotels, restaurants or other suppliers involved in your booking.
Emergency contact information may be used where Route GT reasonably considers it necessary in connection with an emergency or serious incident affecting a participant.
Photography and filming may take place during Route GT tours and events.
Images or recordings may be used for Route GT editorial, website, social media and promotional purposes where there is an appropriate lawful basis for that use. Where consent is required for a particular use, Route GT will obtain consent separately.
If you have concerns about photography or filming at a Route GT event, please contact us before the event or speak to a member of the Route GT team.
Depending on the circumstances and applicable law, your rights may include access to personal data, correction of inaccurate information, erasure, restriction of processing, objection to certain processing, data portability and withdrawal of consent where processing is based on consent.
To exercise a data-protection right, please contact Route GT through our Contact page. We may need to verify your identity before responding.
If you have concerns about how Route GT handles personal data, please contact us first so we can investigate. You also have the right to raise a complaint with the UK Information Commissioner’s Office where applicable.
Route GT may update this Privacy Policy from time to time to reflect changes in our services, website, suppliers, technology or legal obligations. The latest version will be published on the Route GT website with an updated date.
This Privacy Policy is governed by the law of England and Wales, subject to any mandatory rights that apply under data-protection law.
For privacy questions, requests or concerns, please contact Route GT through our Contact page.
Privacy Policy updated: 27 August 2026
